Data and decisions seem to be such a straightforward connection. Today, we have more data than we will ever require. Many paths enable the creation of things we like to see in the digital world.

However, we abound with areas that have no easy answer. What kinds of data to collect? What sort of end-consumer experience matters? Where are the control gaps at each stage of data generation to data story storytelling? These are some of the themes that keep coming back to my head. Hopefully, I will find my way to showcase projects et al in this evolving space.